The Miami Heat celebrate after a 95-88 win against the San Antonio Spurs in Game 7 of the NBA Finals at the AmericanAirlines Arena in Miami, Florida, on Thursday, June 20, 2013. (Allen Eyestone/Palm Beach Post/MCT)
The NBA has inked a $100 million deal with Samsung to put the South Korean company’s products in every NBA arena around the country.
The partnership means Samsung monitors will be courtside for referees to review plays, their mobile devices will be used by the NBA during major events and Samsung devices will have the exclusive access to certain NBA content.
But more importantly, the multi-million dollar deal is expected to give Samsung’s image a huge boost during the NBA season.
The Wall Street Journal writes, “The three-year deal will instantly make Samsung one of the most visible companies during NBA games.”
And the new deal will only further expand Samsung’s current relationship with the NBA.
Samsung has already pulled in 2 time MVP and back to back champion Lebron James to endorse it’s Galaxy Note II in 2012.
It also partnered with the Phoenix Suns in 2012 making the Arizona team the first in the league to “fully integrate wireless tablet technology into both their business and basketball operations.”
But according to the Verge, the real cash cow can be found on the turf of the National Football League.
“ … the Android tablet maker must surely be anxious to break into another, potentially even more lucrative market: the NFL. Numerous gridiron squads … have already transitioned their enormous playbooks into iPad apps, but there's still ample opportunity …”
As for the NBA, this is just another step in advancing tech for the league.
In September the NBA signed with Stats LLC to install its player-tracking technology in every NBA team’s arena.